About Nudge Health

Nudge Health was built to solve a problem that too many people have learned to tolerate: health insurance that costs too much, covers too little, and leaves you confused when you need care the most.

We offer something different—a single, integrated plan that replaces the maze of copays, deductibles, and network restrictions with clear pricing, everyday access to doctors and dentists, and direct support when emergencies happen. No fine print. No gotchas. Just care that makes sense.

Our model is rooted in direct primary care and powered by tools that help people make informed choices. That includes Clarity, our AI assistant, which helps members manage records, understand their benefits, and track real-time reimbursements. We also offer fixed indemnity coverage for unexpected events—because staying healthy is a goal, not a guarantee.

This isn’t about disrupting an industry for the sake of it. It’s about offering a smarter alternative for people who want healthcare to feel more human, less transactional. For freelancers, founders, contractors, and small teams, we provide something hard to find in this space: consistency, clarity, and a plan that doesn’t punish you for using it.

Nudge Health is what insurance should be. Built around real life. Designed to work when it matters.