About Us

At Nudge Health Insurance, we’re transforming healthcare by making it affordable, transparent, and designed for modern entrepreneurs, founders, self-employed professionals, and small businesses. We eliminate the frustration of high deductibles, surprise bills, and limited provider access by offering a Direct Primary Care (DPC)-centered plan with low-to-no deductibles and zero copays for routine care.

We go beyond traditional insurance by integrating pre-negotiated fees, predictable pricing, and AI-powered tools to help you navigate healthcare costs effortlessly. Our plans are built for flexibility—offering customizable indemnity coverage to protect you in emergencies and hospital care while keeping everyday care simple and accessible.

📍 Comprehensive Care – Including dental, mental health, prescriptions, and chronic disease management to support your well-being.

📍 No Surprise Bills – Enjoy transparent, pre-negotiated rates for predictable healthcare costs.

📍Wellness-Driven Savings – A proactive approach to care that helps you stay healthier, avoid costly treatments, and reduce long-term expenses.

📍 Flexibility & Freedom – Choose the services you need without unnecessary add-ons or hidden fees.

We bridge the gap between high-cost insurance and real, accessible care, ensuring that your physical, mental, and financial health are always prioritized. Whether you're a founder, entrepreneur, 1099 contractor, freelancer, small business owner, or self-employed professional seeking smarter coverage, Nudge Health Insurance empowers you with better healthcare, better pricing, and better choices—because your healthcare should work for you, not against you.